Leading design across the platform, from catalog browsing to order workflows, for a B2B ecosystem used by global brands like Stanley, New Balance, and The North Face.

• Leading design vision and execution for an industry-leading B2B ecommerce and digital merchandising platform. Designed core experiences including dynamic catalogs, drag-and-drop merchandising whiteboards, personalized collections, streamlined order workflows, shoppable campaigns, and a full mobile app, helping transform wholesale selling into a modern, scalable digital ecosystem.
• Architected and maintained a large-scale design system spanning the platform's full product surface, establishing shared foundations that accelerated delivery and ensured consistency across a growing product portfolio.
• Took on a direct management role for one designer, supporting their professional development alongside day-to-day design collaboration.

Research-led redesigns that measurably improved satisfaction across nationally-used automotive products serving thousands of dealerships.

• Worked with developers and stakeholders to produce efficiencies for multiple internal and external products used nationally within the Automobile industry.
• Drastically increased customer confidence and satisfaction by ensuring iterative design decisions were based on data, research, testing, and interviews.
• Conducted usability tests, heuristic evaluations, A/B testing, card sorting, paper prototypes, and screen prototypes, and created reports showcasing findings.
• Tracked usability goals and prepared reports for senior management and stakeholders.
• Participated in creating a content development strategy revolving around agile quarterly goals and sprints.
• Developed detailed UX user personas, design documentation, and styleguides for development teams.

Designed global-scale intranet solutions for J&J, Sanofi, and Amgen, used by hundreds of thousands of employees worldwide.

• Created intranet solutions and strategies for Fortune 500 pharmaceutical and biotech clients, working across complex regulated enterprise environments.
• Conducted roundtables, interviews, A/B testing, and usability sessions, using the qualitative findings to guide design and development decisions.
• Designed and developed solutions end-to-end, from sketches and flows through highly functional prototypes to final production code.

Contracted to lead design on TaylorMade and Adidas Golf's B2B merchandising solution, delivering a global product that drove measurable sales growth for the platform.

• Worked with stakeholders to define launch goals spanning sales, user experience, product awareness, and customer upsell.
• Interviewed users to inform a UX and visual design built for global rollout.
• Collaborated with engineers throughout front-end development to ensure UX and UI goals shipped as designed.

Led both design and front-end development from first concept to shipped product on a B2B commerce platform built to manage entire e-commerce ecosystems.

• Designed and developed end-to-end, from sketches and flows through highly functional prototypes to final code for the web.
• Interviewed users and stakeholders to produce detailed personas, user-flow matrices, design documentation, and UI styleguides for the engineering team.

Designed and developed consumer-facing digital experiences across web, email, mobile, and desktop for a diverse client roster at a full-service digital agency.

• Designed and developed direct-to-consumer websites, email newsletters, and mobile and desktop applications across a variety of industries.
• Contributed to marketing initiatives that drove user engagement and measurable growth for clients.