For 15+ years I've turned complex B2B and eCommerce challenges into intuitive, high-impact digital experiences. Grounded in UX principles and guided by research, data, and user insights, I transform ambiguity into clarity, designing human-centered solutions that streamline workflows, spark innovation, and deliver measurable value for both users and businesses.

More recently, I've been integrating AI into my design process as a practical layer that improves clarity, consistency, and speed. I use it to synthesize stakeholder inputs and research, surface edge cases early, expand solution exploration, and accelerate everything from wireframing to spec writing. But I've found the real challenge isn't generation, it's validation: defining what "good" looks like in a way a system can actually check. So I build structured review loops into the work. One pattern I rely on, an artifact loop, runs a design artifact through rigorous adversarial critique, weighs each finding on its merits, and revises only what holds up, leaving a clear trail of what was challenged, kept, and rejected.

The result is sharper problem framing, faster iteration, and smoother handoff to engineering, without losing the human-centered foundation the work is built on.

Feel free to reach out to learn how I can help your team.